Effective Marketing in 2011 – Direct Mail Vs Email Marketing

Reaching out to maximum customers in the shortest possible time is the basis of marketing. Direct mail marketing for your business is the age-old strategy of promoting your products and services by mailing newsletters, printed ads, catalogs, letters and other business mails to the targeted market. Over the time as technology developed, and internet came to the fore, the marketing strategies also took a complete turn. Enabling instant communication to a vast number of individuals, email marketing was seen as the new revolution in the marketing world.The traditional form of direct mail marketing for your business including collecting customer addresses, preparing advertisement leaflets, applying postage and mailing them, all took a backseat. Instead email marketing with its extremely low operation cost, instant gratification and the ability to connect with a large number of consumers at the same time emerged as a far more preferable alternative. Thus, leaving the traditional marketing style of physically posting newsletters, direct mail marketing for your business took the form of sending advertising communication through emails. With information being sent from one corner of the world to another within seconds, the speed of the new system was its biggest advantage. Email marketing allowed entrepreneurs to reach out to consumers with personalized and dynamic messages. Advertisers too could connect with email subscribers who had opted-in to receive email communication from them. But as with any overused system, flaws emerged in email marketing too.The biggest problem associated with email marketing is the possibility of being viewed as spam emails. Everyday internet users receive a large number of unsolicited emails posing as genuine business communication. The increasing number of spam emails has led to the development of stronger spam filters, spam laws and users being more cautious about the mails they receive. Emails with subject line resembling spam emails are now automatically sent to the spam folder or are deleted without even opening, which ultimately costs the marketer.With the development of newer applications like blogging, article writing, affiliate marketing and social networking, the dimensions of online marketing are undergoing further change. However, email marketing still occupies a major position in the marketing world. The latest trend is to combine the positive aspects of both traditional marketing and online marketing to create a form of blended marketing.With this type of marketing strategy email marketing can be combined with direct mail marketing for your business to achieve greater results. Emails can be used to introduce an advertising campaign which would create awareness among the customers about your product or service, which can then be followed up by direct mails. Alternatively, a direct mail campaign can also be followed up by emails containing purchase links which would enable the customers to land up directly on the shopping page. Hence, despite certain disadvantages, email marketing continues to be an effective form of marketing.

There is an excessive amount of traffic coming from your Region.


Why Self Directed 401K Is An Excellent Investment Option For Realtors

Self-employment is a common practice in the real estate industry and it is quite often when you find a self-employed Realtor. There is no doubt that being self-employed is a reward in itself considering the choice of working hours and picking up your own assignments. However, most of the self-employed real estate professionals would get a bit uncomfortable if you initiate a retirement discussion. The regular retirement plans are excessively small for them and they do not consider retirement as a matter that requires immediate attention.

Another common problem with real estate investors is the limitations in traditional retirement plans. Most of the plans offer a contribution limit of $5,500 and these investments are primarily made in the stock market or mutual funds. All of these factors make conventional investment options unattractive for Realtors. However, a self directed 401k is a retirement plan that offers much better investment opportunities.

What are the benefits of Self directed retirement plans?

Self directed 401k plans offer complete investment freedom to the account owners and they can self-manage the account. Realtors® often work with their spouse or work alone, which makes a self directed 401k the perfect retirement solution for them. Another interesting aspect of these retirement plans includes investment options such as mortgage notes, real estate, tax-liens, and investment in precious metal. Further, real estate professional can use their retirement funds for real estate investments.

In addition to the control over self directed 401k plans, these plans come with large contribution limits. For an instance, Realtors can make annual retirement contributions of up to $53,000 annually in 2015. If they are working with their spouse then even the spouse can make additional contributions of up to $53,000. For individuals above 50 years of age, there is an additional catch-up investment of $6,000 in 2015.

Another excellent feature of a self directed 401k is the ability to borrow 50% of the available funds with maximum cap of $50,000. Most of the real estate professionals require financial aid in regular deals and they can borrow money from their self directed retirement account. The borrowed money comes with reasonable interest rate and you are actually paying interest to yourself. Borrowing from your retirement account does not have any impact on your credit history as well.

Managing these retirement accounts is easy and takes only a few hours to setup the account. One can choose banks, financial institutions, or even private companies as their custodian. These accounts come with minimal maintenance fees.

With self employed retirement plans, you can enjoy your golden years knowing that you have saved enough for your retirement.