Boost Your Online Marketing With These Simple Tips

Starting an online business is not easy. The first step is to hire a good ecommerce website development company. A good website designing and an interactive web application development will ensure that you have all the tools necessary to start a successful online business. But this is just the start. You have all the elements of success, now you need to put some effort in marketing your website, products and services to millions of users on the internet.

Conventional marketing and internet marketing are different from one another. Most of the time, conventional marketing takes time in yielding results. But internet marketing can immediately give results. Another difference is that usually conventional marketing is targeting the regional customers or clients that you have. But internet marketing has a wider impact and you never know that the next customer on the website is from the other corner of the globe.

In recent times there are many ways which can be used to boost internet marketing campaigns. Like pay-per-click campaigns, social media campaigns, email campaigns and others. All of these are effective ways of boosting internet marketing for websites. But there are some result producing techniques that may seem small, but have a huge impact. Here are five techniques that will boost your internet marketing strategy and will produce results.

Welcome email for subscribers – Although this is a standard procedure that every website welcomes the new subscribers by sending them the age-old email. Frankly 90% of the users delete the email without bothering to read it. This decreases the chances of your email campaign creating results. Instead you can:

1- Inform the users about your services.

2- Inform them about any special offers or exclusive deals.

3- Inform them about any free offers or services they can use.

4- Let them know how they can contact your company.

5- Highlight top products and throw in some testimonials.

6- Market your advertising rates if you offer any add space.

Goodbye email for unsubscribes – Do not let your subscribers go that easily. If someone wishes to unsubscribe from your blog or ecommerce website, you can send them a good bye letter because this is the last chance you have to make them purchase from you. Instead of just saying goodbye, send them a special email encouraging them to stay with you. There must be some data about your customers suggesting which products they liked or have purchased in the past. Select one or more of those products and send it in a goodbye email. Or you can send them the latest offer that they might not have heard yet which will compel them to stay longer with your website.

Email signature – Almost every company encourages their employees to use email signatures in their official emails. This is a free of cost way to market your company to unknown users. Every time your employees send out an email, there is a chance that the receiver will have some curiosity about your company and may look it up.

But there is an effective way of writing an email signature. Do not just put your name and email in the bottom of the email. Write a greeting such as “Regards” or “Thank You” and then write your name and designation in the next lines. After that leave one blank line and write your company’s slogan or tag line along with the website URL. The signature should be 6-8 lines max, because anything longer than that and it will be ignored.

Thank you page – For any ecommerce website development, the programmers and the company should make a thank you page for their subscribers and users. Whenever someone hits subscribe or sign up button, they should be directed to a page where a thank you message greets them.

Take this opportunity to earn some money, you can advertise other websites on this page directing the user to check them out. They can be any kind of businesses. Or you can use this page and incite the user’s interest in your company’s products by showing special offers or top products, testimonials etc.

Use the P.S. strategy – According to a research, people might ignore other messages in a letter or an email, but they always tend to read what is written in P.S.

It can be quite effective as a message like this incites curiosity in the users to see what message is written in the post script.

You can give a link to your webpage or blog in a post script message after the signature. It can be used anywhere and is a great way of advertising. Add some useful information and then direct the users to somewhere where they can get complete information.

These were just a few of the small changes that you can do in your marketing campaign and will give you great results. I was attending a conference where some of the top marketing executives from Pakistan were addressing. During that conference I learned that there are thousands of small changes that a person can do in their marketing campaign that may seem very small and minute, but on the long run they have a huge impact.

Similarly there are many other ways that you can advertise or market your services for free. Like engaging in discussions on online groups and using a signature, ad swaps with other websites etc. The key to any internet marketing campaign is to get more and more subscribers and to keep them with you for longer periods of time. Some of the techniques mentioned above will make your users feel a bit special and when they feel special, they will put out a good word about your company or share your services on their social media accounts. Try one of these techniques with your marketing campaigns and let us know about the results.