Why Targeting Your Market Is Essential to Your Business Success

No matter what type of business you have, you must target a specific market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.

What Is a Target Market?

A target market is a group of people who have related characteristics and need, and to whom you direct your marketing and product efforts. It’s a specific audience. Markets are defined by demographics such as age, gender, location, economic group, social status, family situation, country and language. A few examples of businesses with target markets would be:

• A shopping network that targets working moms over 30

• A resort that targets retirees

• A store whose target market is young families

• A clothing store that targets teens who see themselves as ‘alternative’

• A winter sporting goods supply store that targets people in cold, northern areas

• A blog that targets well-to-do expatriates

You’ll notice that in the examples above, not all the information is demographic. For example, take teens that see themselves as ‘alternative.’ Other factors in targeted markets include psychographic data, like how your audience sees themselves or see the world around them. This is just as important as demographic information.

Why Laser-Target Your Market?

In marketing, there is no in between. You either hit or miss. If you don’t target your market perfectly, you’ll waste your advertising dollars broadcasting your message to the wrong people. Again, to take an example above, an ad for your resort for retirees would be pretty ineffective if it showed teens snowboarding and loud punk rock music.

Your target-market needs to be specific, because you can’t make everyone happy. If you cast your net too wide, you’ll be speaking to people who have no interest in your products or services. They’ll just tune you out like white noise in the background.

Benefits and Solutions

The key to successful marketing is to identify your market’s pain or problem and offer a solution. If you know exactly who they are, you can communicate your product’s benefits and the results they can expect in a language they understand. Tell your target market of retirees that at your resort, they don’t have to fight the crowds. Tell your alternative teens that they don’t need to fit in with the squares.

One added benefit is that your target market can relate to each other. By identifying them and marketing to them, you can create a ‘tribe’ based around common interests. This is especially powerful online, where people spend a great deal of time on social networking sites, forums, and blogs.

When defining your target market, be careful about making assumptions. Marketing is a science and you need to look for objective data. Research your target market and they’ll tell you what they like, what they think, and what they want from you.

Boost Your Online Marketing With These Simple Tips

Starting an online business is not easy. The first step is to hire a good ecommerce website development company. A good website designing and an interactive web application development will ensure that you have all the tools necessary to start a successful online business. But this is just the start. You have all the elements of success, now you need to put some effort in marketing your website, products and services to millions of users on the internet.

Conventional marketing and internet marketing are different from one another. Most of the time, conventional marketing takes time in yielding results. But internet marketing can immediately give results. Another difference is that usually conventional marketing is targeting the regional customers or clients that you have. But internet marketing has a wider impact and you never know that the next customer on the website is from the other corner of the globe.

In recent times there are many ways which can be used to boost internet marketing campaigns. Like pay-per-click campaigns, social media campaigns, email campaigns and others. All of these are effective ways of boosting internet marketing for websites. But there are some result producing techniques that may seem small, but have a huge impact. Here are five techniques that will boost your internet marketing strategy and will produce results.

Welcome email for subscribers – Although this is a standard procedure that every website welcomes the new subscribers by sending them the age-old email. Frankly 90% of the users delete the email without bothering to read it. This decreases the chances of your email campaign creating results. Instead you can:

1- Inform the users about your services.

2- Inform them about any special offers or exclusive deals.

3- Inform them about any free offers or services they can use.

4- Let them know how they can contact your company.

5- Highlight top products and throw in some testimonials.

6- Market your advertising rates if you offer any add space.

Goodbye email for unsubscribes – Do not let your subscribers go that easily. If someone wishes to unsubscribe from your blog or ecommerce website, you can send them a good bye letter because this is the last chance you have to make them purchase from you. Instead of just saying goodbye, send them a special email encouraging them to stay with you. There must be some data about your customers suggesting which products they liked or have purchased in the past. Select one or more of those products and send it in a goodbye email. Or you can send them the latest offer that they might not have heard yet which will compel them to stay longer with your website.

Email signature – Almost every company encourages their employees to use email signatures in their official emails. This is a free of cost way to market your company to unknown users. Every time your employees send out an email, there is a chance that the receiver will have some curiosity about your company and may look it up.

But there is an effective way of writing an email signature. Do not just put your name and email in the bottom of the email. Write a greeting such as “Regards” or “Thank You” and then write your name and designation in the next lines. After that leave one blank line and write your company’s slogan or tag line along with the website URL. The signature should be 6-8 lines max, because anything longer than that and it will be ignored.

Thank you page – For any ecommerce website development, the programmers and the company should make a thank you page for their subscribers and users. Whenever someone hits subscribe or sign up button, they should be directed to a page where a thank you message greets them.

Take this opportunity to earn some money, you can advertise other websites on this page directing the user to check them out. They can be any kind of businesses. Or you can use this page and incite the user’s interest in your company’s products by showing special offers or top products, testimonials etc.

Use the P.S. strategy – According to a research, people might ignore other messages in a letter or an email, but they always tend to read what is written in P.S.

It can be quite effective as a message like this incites curiosity in the users to see what message is written in the post script.

You can give a link to your webpage or blog in a post script message after the signature. It can be used anywhere and is a great way of advertising. Add some useful information and then direct the users to somewhere where they can get complete information.

These were just a few of the small changes that you can do in your marketing campaign and will give you great results. I was attending a conference where some of the top marketing executives from Pakistan were addressing. During that conference I learned that there are thousands of small changes that a person can do in their marketing campaign that may seem very small and minute, but on the long run they have a huge impact.

Similarly there are many other ways that you can advertise or market your services for free. Like engaging in discussions on online groups and using a signature, ad swaps with other websites etc. The key to any internet marketing campaign is to get more and more subscribers and to keep them with you for longer periods of time. Some of the techniques mentioned above will make your users feel a bit special and when they feel special, they will put out a good word about your company or share your services on their social media accounts. Try one of these techniques with your marketing campaigns and let us know about the results.

How to Reel in the Dough in Internet Marketing

There Are many reasons why individuals today choose to use internet marketing as the method to make a living online from the comfort of their homes. The main reason however is the many different methods that one can use to “reel in the dough” in internet marketing, in other words the variety of ways there are to make money online. Are you one of those interested in finding out what some of the top methods for reeling in the dough in internet marketing are? If so you will find the following techniques of value.Affiliate MarketingOne of the first and by far most popular methods of making money in internet marketing is affiliate marketing. What makes this method so popular is you really don’t need to have any specialized business skills, knowledge, or product to get started making money.Basically, it is you getting paid a commission (usually a percentage of the product cost) for promoting and selling other peoples products online. In most cases you won’t need any money to get started because all of the needed promotional tools as well as the product is supplied to you by the product creator or owner. What you will need to bring to the table is determination, the willingness to work, in some cases a little patience, and the ability to learn this method and how it works. A website is a great asset to have although not necessary to start.Network MarketingNetwork marketing is another choice of many for making money on the internet, you may have heard it called by other names such as Multi-level marketing (MLM), (also called network marketing, direct selling, referral marketing, and pyramid selling) it is a phrase which identifies any marketing system utilized by a number of businesses as a part of their general promotional technique. This system is developed in order to produce a internet marketing as well as product sales force through paying promoters of company products and services not always solely for sales and profits they individually bring in, but additionally for the sales and profits of additional promoters that they bring in to the business, developing a network of marketers and a structure of a number of levels of payment in the style of a pyramid. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.Because network marketing can now be one over the internet it has done some changing in the last decade or so. You can now use this method of internet marketing to make a good living by selling products or services as well as bring in new promoters or distributors with out even leaving the comfort of your home.It is now possible for anyone who has the inclination to develop a global internet business relatively quickly as a network marketer. If you have a flare for getting along well with people or making friends online this could be just the internet business for you.Email MarketingEmail marketing is another way for you to reel in the dough on the internet. For this method to work successfully for you will have to develop a list of prospective buyers for your product or service. This is done by using a variety of ways from starting and building your own list to buying already made list or leads from companies that sell them for a fee.One of the most important aspects of running successful email campaigns is to be sure to build a good relationship with the individuals in your list. It can take some time to cultivate a list of prospective customers that are interested in your product or services. Once you have your list you will be able to make very good money. Imagine making at least $1 per month per customer from a list of 30-50,000 or more of your own subscribers, pretty impressive income wouldn’t you say.Niche MarketingA internet marketing technique that is relatively recent compared to the many other income generating methods on the internet is Niche marketing. This method works very well because you only promote or sell your product or service to a smaller more specific group of a larger market. This works very effectively because of the more competitive nature of the larger markets online these days. If you are looking for a excellent method to make a good income consider niche affiliate marketing.BloggingBlogging can prove to be one of the most enjoyable ways to make money on the internet. By designing your blog around a subject that interest you or that you may have expertise you are able to connect to others online with that same interest or passion.The way you get your blog to make a income for you is to add Google AdSense ads or your other affiliate products or services that your blog readers will have a definite interest. Once your blog begins to grow and pick up more readers you may even think of selling ad space on your blog site as an income option.There are of course more ways to make money online. Above I have just touched on a few of them. The thing is to find one or even more that work for you, then you will be set up to “reel in the dough” in internet marketing.