Marketing Courses – Why You Need to Invest in Yourself

Marketing Courses For Business to Business Marketers

There are many ways to learn about marketing. You can go to college, you can study online, or you can buy marketing courses from experienced copywriters.

No matter which way you do it just know you have to do it or your business will fail. There is nothing more important than marketing to the survival of your enterprise. You need to get and keep customers and marketing is what will ensure success.

There is a right way and a wrong way to do marketing, which is why you need to get yourself some affordable marketing courses. Whether you look for Dan Kennedy courses at eBay or search online, do yourself a favor and invest in your future and the future of your business.

Lets say you have a $1,000 in your marketing budget.

Some wrong things you could do:
Print up 1,000 shiny brochures and hand them out in a week and hope that will bring in enough business.

Get a new flashy website built thinking that will be all you need.

Run a full page ad in your local newspaper knowing that 200,000 people will see your ad and you only need 12 to buy and you’ll get your money back and be on your way to profit.

Some right things you could do:

Take $100 and invest in a marketing course like those sold at this website.

Do up 500 business cards for $100 and put your information on the front and a great FREE offer on the back – give them something for free if they call you. Hand them out at those free networking events, go door to door to potential customers. Maybe they will hold onto your business card now.

Get a website built at Elance for $150. Get yourself 6 pages of content and a custom header. Buy a domain and host it for a year at GoDaddy for another $25. Now backlink and write some articles to promote it. Submit articles to Ezine Articles to get some authority built up about you and your website. This part costs you nothing but time.

Run a small classified ad in the local paper – $50 for a week. Test to see if anyone is looking for your services. This is one of the main things that marketing courses will teach you. Always test small to make sure it works before you roll out anything big.

Get a business phone line for your business as this will get you a FREE listing on the local telephone company search directory. They have upgrade options but free is all you need. Cost is $100 plus you are free in the local phone directory as well.

Next start cold calling. Oh, what you are scared to do that? Well if you really can’t do it then you can always hire an offshore caller from India or the Philippines at a cost of under $400 for a 2 week test which should be enough for you to determine if your market is okay with receiving your company information this way.

Of your $1,000 you still have a $200 left and with that you can save it for later because along with marketing you need to also manage your cash flow as it takes money to get your new enterprise off the ground.