An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.

Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Article Marketing Work?

Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Article Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

Bulk Mail Tips – 2 Ways to Save on Direct Mailings

When trying to save on postage for your direct mail campaigns, you run into a dizzying array of potential bulk mail discounts. Let me simplify the process for you by telling you there are basically two ways to save.

Bulk mail, as defined by the United States Postal Service, is “quantities of mail prepared for mailing at reduced postage rates.” The key word here is “prepared,” because essentially you do part of the work for the USPS, and in return they give you a break on postage.

Here are 2 ways to save:

1. Use a Mail House

Usually I would put this option second, but the process of preparing bulk mail is so convoluted, I think it needs to go first.

There are many guidelines to follow and requirements to meet before your mailing qualifies for discounts. For a majority of businesses, the easiest way to save is to go through a registered mail house with trained professionals.Finding a direct mail firm that offers mailing services is ideal for small businesses. You get the discount without jumping through the hoops.

2. Go Your Own Way

If you are really going to do this, understand it will take several hours to get the work done depending on how many pieces you intend to mail. You may need a staff member that doesn’t have very many other duties to help. Or you can get your whole crew to stay late and have a bulk mail preparation party! To qualify for Standard Class, the most common bulk mail option, all of your pieces must be essentially identical. The discount for Standard Class can be pretty darn good – sometimes up to $0.20 off standard postage – but you pay the price with the work it takes to get the mailing prepared.

To qualify for Standard Class, your mailing must be:

· At least 200 pieces or 50 lbs.

· Less than 16 oz.

· Marked with your registered bulk mail indicia (If you register through your local post office and pay the fee, you can get one.)

· Pre-sorted according to USPS standards and the exact 9 digit ZIP code

So there you go. If you really want to tackle bulk mail on your own – you can do it! But remember, the easiest way to save is through a direct mail company that can mail for you.Make sure your mail house of choice passes the postage savings on to you, because some companies keep it for themselves!

Expense Report Processing Software – What to Expect?

Expense report software is used by many organizations, both private and public, to maintain accurate, up-to-date, and comprehensive expense accounts. Such accounts include travel costs, sales and expense, and the administrative expenses related to the business operations. These software packages are designed to make the tasks associated with expense management easy and effective. There are two types of software available: web based and desktop. Each type has its own strengths and weaknesses.

Web based expense reports software includes a single centralized location that provides a number of different user profiles. This allows for the creation of expense reports within differentdepartments at a time, without requiring additional deployment of staff to create each department’s report. This also means that the company can increase productivity as departments expand. A typical package includes territory management software, the POS system, the ability to export data, and the ability to integrate the reports with other systems, such as those for payroll and accounting.

Desktop software requires minimal setup, and is typically installed on the user’s computer. It then provides log in access to an accounting system that allows the user to create custom expense reports, to enter relevant information, and to print the data. The main disadvantage of this type of program is that it does not provide the ability to share information between departments or to examine past transactions. Desktop software is typically only suitable for large companies, since it may not be useful to small business that normally do all of their own invoicing.

To use expense report software effectively, the user should be able to describe the types of information needed. The sample input fields are described next. These allow the user to select the account that needs to be entered, the number of business units to include in the transaction, the employee that will be billed for the service, the date the transaction occurs, the amount of money to be charged, and the customer that is being billed for the service. Additional information can also be entered if needed by the representative.

Most electronic billing systems include an electronic claims entry feature, which enables the client to electronically assign expenses to designated vendors, and to track the status of their claims. Electronic claims also make it easier to manage recurring transactions. The next section of the expense report describes the actual expense data. This includes the date and dollar amount for each transaction, and includes the service code associated with the service that was contracted for. The following line provides the invoice number of the contract that was originally given, the service code for the service that was contracted for, and the service description that pertains to the services that were contracted for.

After describing the different types of information, the final line item is the actual dollar amount associated with each transaction. Most fields will list the items in the expense account by vendor name, service code, or service description. There will also be one to three lines for the actual dollar value. If there is a tie between the amount of the total charges incurred and the dollar amount of the original contract, a word box must be included here. The final line item in an expense report is the chargeback status, which is indicated by an asterisk in case the field has been paid but the invoice is still being delivered.