Marketing Courses – Why You Need to Invest in Yourself

Marketing Courses For Business to Business Marketers

There are many ways to learn about marketing. You can go to college, you can study online, or you can buy marketing courses from experienced copywriters.

No matter which way you do it just know you have to do it or your business will fail. There is nothing more important than marketing to the survival of your enterprise. You need to get and keep customers and marketing is what will ensure success.

There is a right way and a wrong way to do marketing, which is why you need to get yourself some affordable marketing courses. Whether you look for Dan Kennedy courses at eBay or search online, do yourself a favor and invest in your future and the future of your business.

Lets say you have a $1,000 in your marketing budget.

Some wrong things you could do:
Print up 1,000 shiny brochures and hand them out in a week and hope that will bring in enough business.

Get a new flashy website built thinking that will be all you need.

Run a full page ad in your local newspaper knowing that 200,000 people will see your ad and you only need 12 to buy and you’ll get your money back and be on your way to profit.

Some right things you could do:

Take $100 and invest in a marketing course like those sold at this website.

Do up 500 business cards for $100 and put your information on the front and a great FREE offer on the back – give them something for free if they call you. Hand them out at those free networking events, go door to door to potential customers. Maybe they will hold onto your business card now.

Get a website built at Elance for $150. Get yourself 6 pages of content and a custom header. Buy a domain and host it for a year at GoDaddy for another $25. Now backlink and write some articles to promote it. Submit articles to Ezine Articles to get some authority built up about you and your website. This part costs you nothing but time.

Run a small classified ad in the local paper – $50 for a week. Test to see if anyone is looking for your services. This is one of the main things that marketing courses will teach you. Always test small to make sure it works before you roll out anything big.

Get a business phone line for your business as this will get you a FREE listing on the local telephone company search directory. They have upgrade options but free is all you need. Cost is $100 plus you are free in the local phone directory as well.

Next start cold calling. Oh, what you are scared to do that? Well if you really can’t do it then you can always hire an offshore caller from India or the Philippines at a cost of under $400 for a 2 week test which should be enough for you to determine if your market is okay with receiving your company information this way.

Of your $1,000 you still have a $200 left and with that you can save it for later because along with marketing you need to also manage your cash flow as it takes money to get your new enterprise off the ground.

Effective Marketing in 2011 – Direct Mail Vs Email Marketing

Reaching out to maximum customers in the shortest possible time is the basis of marketing. Direct mail marketing for your business is the age-old strategy of promoting your products and services by mailing newsletters, printed ads, catalogs, letters and other business mails to the targeted market. Over the time as technology developed, and internet came to the fore, the marketing strategies also took a complete turn. Enabling instant communication to a vast number of individuals, email marketing was seen as the new revolution in the marketing world.The traditional form of direct mail marketing for your business including collecting customer addresses, preparing advertisement leaflets, applying postage and mailing them, all took a backseat. Instead email marketing with its extremely low operation cost, instant gratification and the ability to connect with a large number of consumers at the same time emerged as a far more preferable alternative. Thus, leaving the traditional marketing style of physically posting newsletters, direct mail marketing for your business took the form of sending advertising communication through emails. With information being sent from one corner of the world to another within seconds, the speed of the new system was its biggest advantage. Email marketing allowed entrepreneurs to reach out to consumers with personalized and dynamic messages. Advertisers too could connect with email subscribers who had opted-in to receive email communication from them. But as with any overused system, flaws emerged in email marketing too.The biggest problem associated with email marketing is the possibility of being viewed as spam emails. Everyday internet users receive a large number of unsolicited emails posing as genuine business communication. The increasing number of spam emails has led to the development of stronger spam filters, spam laws and users being more cautious about the mails they receive. Emails with subject line resembling spam emails are now automatically sent to the spam folder or are deleted without even opening, which ultimately costs the marketer.With the development of newer applications like blogging, article writing, affiliate marketing and social networking, the dimensions of online marketing are undergoing further change. However, email marketing still occupies a major position in the marketing world. The latest trend is to combine the positive aspects of both traditional marketing and online marketing to create a form of blended marketing.With this type of marketing strategy email marketing can be combined with direct mail marketing for your business to achieve greater results. Emails can be used to introduce an advertising campaign which would create awareness among the customers about your product or service, which can then be followed up by direct mails. Alternatively, a direct mail campaign can also be followed up by emails containing purchase links which would enable the customers to land up directly on the shopping page. Hence, despite certain disadvantages, email marketing continues to be an effective form of marketing.

How To Make Money In Direct Mail, Review

Extremely TargetedImmediate snail mail advertising is hugely targeted, which is a big edge regarding businesses which understand their particular target market. Quite simply, businesses can mail immediate direct mail pieces to distinct groups, dependent on crucial demographics, including sex, age, earnings, home dimension as well as vocation.Easy to Trailimmediate direct mail advertising and marketing can also be an easy task to trail, that allows an organization for you to effortlessly work out their particular ROI (ROI). Businesses which send immediate direct mail typically contain a purchase style as well as application. If the organization creates sales opportunities as well as orders placed simply by mail it is very easy to see that those sales have come from direct mail marketing. This lets you keep total track of what’s working and what isn’t. Because of this the corporation can understand exactly which mail elicited the desired result. The company may then establish the amount of gross sales through the mailing, take away charges as well as determine it is earnings.Extremely BeneficialDirect mail advertising and marketing provides viewers with a large amount of information about a company contrary to other styles associated with advertising and marketing. Businesses which send messages via post usually will include a gross sales letter and guides to their business or service, as well as various ways to purchase a product. Your gross sales letter typically updates your prospects to the fact that a company is doing very well and worth their time. Businesses typically offer an image as well as comprehensive information regarding your services or products in the guide. Additionally, the cost is often integrated for the purchase style, as well as in the gross sales letter. Basically, organization usually employs your gross sales letter to make available particular deals to entice new customers.CostlyOne of the major disadvantages with direct mail advertising and marketing is cost. Sending out marketing letters to a huge number of homes quickly turns into big money that you’re shelling out. A lot of modest businesses send hundreds of thousands of pieces every thirty days. Postage as well as stamping can be extremely costly. Businesses which utilize direct mail depend on the repeat business of customers. In this way they don’t need to send out a huge amount of mail over and over again. They can send one set and gain a large number of loyal customers likely to use their services frequently.Largely UnreadNearly 45 percent of direct mail recipients dispose of their particular “junk mail” without studying the item. Furthermore, only one percent of recipients interact to with their mail immediately. It may be months before recipients find the direct mail your company sent out and enquires about its products. Many people keep information on companies that might be of use to them at a later date. This is great for future business but it does mean it’s very difficult to get immediate results from the direct mail campaign. For this reason it really is consequently vital to design and style as well as write a very convincing immediate piece, then mail the item towards appropriate market.