Tips For Pinpointing A Hot Target Market

Do you know how to pinpoint a hot target market? The key is doing your homework, seeing what’s selling, and analyzing the prices of some of your competitors in your area. I know for me, when I do my market research, I take a look at the facility, I join their business to see what kind of backend materials that I receive, and I take a look at the marketing materials that will also be sent with the direct mail package.

These are just some preliminary things that I like to do before deciding if whether or not I can blow these business owners out of the water. But what about you? Do you have any preliminary things that would stop you from making a sale from another business owner? If so, then you know exactly how prospects feel before they start doing business with you.

If you want to make sales, you have to pinpoint your prospects correctly. Nothing is worst than having a good offer, a good sales letter, but a list that doesn’t produce. It’s like shooting yourself in the foot, because you did all of this work only to see your entire campaign fail.

This is why it’s important to pinpoint your target market, and get these people to buy from you time and time again. I don’t think I mentioned this before, but the best way to improve your sales and profits is by going into a niche. Now let’s think about it for second.

In a niche market, you’re already targeting a group of people who are starving for information or a product that will help to improve their lives. Plus, your learning curve is shortened. You still have to find out whether or not a magazine is response, but once you do find this publication, you’ll find yourself with double or triple conversion rates as opposed to mediocre results that you would find in a broader magazine.

Pinpointing your target market is smart because you don’t have to know everything about these people. All it takes is a general knowledge of the issues that they are having, and creating a product that will fit their needs. It’s as simple as that.

But what should you do if you find a hot list that isn’t yours, but you have a product that could be of immense benefit to these people? Well, the fastest thing to do is to start a joint venture with someone in your niche, and see if they will accept your offer. Mail them a letter explaining all of the details about the joint venture (including commission rate), and also discuss if the deal is successful, if they will want to run the joint venture over and over again.

This is a general way to start earning profits in your business, even if you don’t have much to offer. You never know when a situation will arrive when you’ll meet that potential joint venture partner who will be willing to do business with you. Once that happens, sell them on why thy would be great candidate, and tell them how everything will be tracked.

Using these tips for finding hot target markets and doing joint ventures can really earn you a lot of money.

Good luck with using these techniques for having success in your business.

Direct Marketing Mastery: Direct Response Lessons From The Coach Who Never Punts! (Yes Really)

In the middle of the Christmas break and the harsh Australian summer, there is a seldom watched event in these parts that I find totally fascinating.College Football Bowl Season.Maybe I should have grown up on the American continent considering my love of some American sports – the again, Australia is a great place to live.Early in bowl week I was watching a fairly minor bowl game, and I found myself down a wormhole trying to understand various football offences.I’d drifted around and I found myself reading about Kevin Kelley head coach of the Pulaski Academy in Little Rock, Arkansas who NEVER punts because it is statistically disadvantageous, he almost always onside kicks. There is a video on the YouTube about him where he talks about his philosophy.After watching the video I had to admire the guy. Didn’t care what anyone else thought, the conventional wisdom says he is dead wrong. Yet he knows he has statistical advantage on his side -so he acts in accordance with it.And the guy just wins with it.To me, this is an outflow of the same core problem as understanding your direct marketing metrics and statistics.Strangely, there are sports stats fanatics who are rejoicing because this guy is implementing what they’ve worked out.Moneyball comes to football.Marketers are not fond of sharing their numbers and even more marketers are fond of not knowing their numbers, so in marketing (especially for small business) there is probably never going to be a parallel group of statisticians telling us what we *should* do.We need to be able to work out how to do it ourselves.Have you ever known you should do something and not do it because someone told you not to?Your job as a marketer is to stack the odds and payoff of success in your favour as much as possible. Marketing is about taking calculated risks in order to grow your business.When someone says ‘know your numbers,’ that is only the first step. Those numbers need to create a picture for you. And then you need to be able to understand how you should act in light of those numbers – is a $200 cost of sale too high? Is it acceptable or is it highway robbery?Can you improve conversion so that cost of sale comes down? Can you change your business so the $200 cost of sale is acceptable?However, many times when we seek advice we often get told not to do things because of the beliefs of the person we explained it to.Understanding your numbers and then having the conviction to act based on the information they provide is certainly going to be a breakthrough in almost every business.

Effective Marketing in 2011 – Direct Mail Vs Email Marketing

Reaching out to maximum customers in the shortest possible time is the basis of marketing. Direct mail marketing for your business is the age-old strategy of promoting your products and services by mailing newsletters, printed ads, catalogs, letters and other business mails to the targeted market. Over the time as technology developed, and internet came to the fore, the marketing strategies also took a complete turn. Enabling instant communication to a vast number of individuals, email marketing was seen as the new revolution in the marketing world.The traditional form of direct mail marketing for your business including collecting customer addresses, preparing advertisement leaflets, applying postage and mailing them, all took a backseat. Instead email marketing with its extremely low operation cost, instant gratification and the ability to connect with a large number of consumers at the same time emerged as a far more preferable alternative. Thus, leaving the traditional marketing style of physically posting newsletters, direct mail marketing for your business took the form of sending advertising communication through emails. With information being sent from one corner of the world to another within seconds, the speed of the new system was its biggest advantage. Email marketing allowed entrepreneurs to reach out to consumers with personalized and dynamic messages. Advertisers too could connect with email subscribers who had opted-in to receive email communication from them. But as with any overused system, flaws emerged in email marketing too.The biggest problem associated with email marketing is the possibility of being viewed as spam emails. Everyday internet users receive a large number of unsolicited emails posing as genuine business communication. The increasing number of spam emails has led to the development of stronger spam filters, spam laws and users being more cautious about the mails they receive. Emails with subject line resembling spam emails are now automatically sent to the spam folder or are deleted without even opening, which ultimately costs the marketer.With the development of newer applications like blogging, article writing, affiliate marketing and social networking, the dimensions of online marketing are undergoing further change. However, email marketing still occupies a major position in the marketing world. The latest trend is to combine the positive aspects of both traditional marketing and online marketing to create a form of blended marketing.With this type of marketing strategy email marketing can be combined with direct mail marketing for your business to achieve greater results. Emails can be used to introduce an advertising campaign which would create awareness among the customers about your product or service, which can then be followed up by direct mails. Alternatively, a direct mail campaign can also be followed up by emails containing purchase links which would enable the customers to land up directly on the shopping page. Hence, despite certain disadvantages, email marketing continues to be an effective form of marketing.