Direct Mail is a Proven Sales Builder

Direct mail is one of the strongest sales builders proven over time. It invades the mailbox of an individual or company and depending on the content, design and strength of marketing appeal, it will yield increased sales!
           
This is the first installment in a series of articles on how companies can effectively use direct mail as a form of building sales, product awareness, company image, walk-in or call-in traffic and a host of other benefits. Many corporations use publication advertising, internet marketing, signs, yellow page ads, radio and TV spots and other forms of media to attract and retain customers and prospects. Many media have found themselves in a tough place with the advent of the internet.
           
But few media have produced as consistent results as direct mail.
           
In this installment of the series, the focus is to introduce you to the spectrum of what other companies have used direct mail to provide. This will get you thinking of some applications for your own organization.
          
Newsletters are a key way that people communicate through the mail with their clients and prospects. This information-oriented method is useful not merely to inform, but to motivate the reader, in a “soft sale” sense, to get connected to your company. The most effective newsletters have very little outright in-your-face sales promotions. They contain compelling articles that make a person feel like they didn’t waste their time. The reader gained something of value with their time investment.
           
Postcards and self-mailer brochures are popular and strategic methods of expanding your sales and marketing. Special offers, image builders and monthly customer connection pieces are all great ways to build awareness of your product and services. Design, well-written copy and effective presentation make the difference in direct mail.
           
Postage plays perhaps the largest roll in the cost of getting the mailer out. Using a company that knows how to lower your rates through thorough preparation of the mailing list is important in saving you money. Designing an “oversized” postcard can give you market appeal, as well as an “oversized” postal bill. If you do the oversize route, be confident that the oversized postage produces an oversize return on your investment.
           
In future articles, I will focus on developing effective direct mail campaigns, launching a newsletter, making a strong sales brochure mailer, developing a powerful sales letter, and several other winning ways to get a great return on your investment of dollars and time…through the mail.

Snack Boxes customization with logo and printed design

The beautiful color scheme of the customized snack box that appeals to the customers to visit your brand. So, keep focused on having fascinated colors that give an extraordinary outlook of the box. Meanwhile, attractive and eye-catching prints can be done easily by utilizing modern machinery. The use of PMS and CMYK in making the stunning colors that give complements to your brand as well. You can apply your logo and tagline of the brand in different colors to amuse the buyers.

On the other hand, digital printing makes the demanding customized snack box more prominent. Every design has its specially in creating the most appealing look of the logos on the boxes. Hence, it makes the box classic and changes its appearance from dull to fascinating color pattern, and makes your brand logo more prominent. So, apply such methods that are prominent and in demand as well to make the box look enchanting.

Customized the fascinating designs of the custom boxes to protect your snacks
The designs that are commonly in demand to protect the taste and freshness of the snacks are gable, sleeve, mailer, tray, and front and reeves end tuck boxes. The customized snack box in such designs gives the surety that your product is completely safe. So, select any one of the designs and grab the attention of snack lovers. If you have appealing designs and elegant packaging and a fascinating presentation of the snacks then it means you are on the safe side. The use of gable boxes gives a very classic look to the box to protect your snacks.

The use of custom Chinese takeout boxes doesn’t mean that it is used only for Chinese food. You can put your favorite snacks in it to preserve its freshness and yummy taste. Hence, its handy specialty makes it more elegant and easier to hold as well. Customers love to buy such products that are easy and fascinating at the same time. It means you have to pick this one that is easy to carry, appealing to the eyes and winning every buyer’s heart. So, make sure that your desired product is completely safe and in versatile designs of the boxes.

Eco-friendly packaging is effective in making the outstanding appearance of the boxes
The use of plastic packaging is harmful as its product has lots of harmful chemicals and pollutes the environment as well. That is why another method of eco-friendly packaging was introduced to reduce the risks of pollution and promote safe packaging. So, the use of cardboard in aiming the customized snack box is considered amazing as it provides the surety that your snacks are safe to reach the customer’s door. Hence, customers also appreciate such packaging that is sturdy and composed as well.

Meanwhile, corrugated and Kraft material is also recyclable and sustainable at the same time that make sure your food item is preserved from heat and humidity. Hence, clients can avail these packaging materials to create the sturdy look of the custom Chinese takeout boxes to increase the product sale. The Kraft and corrugated are sturdy as the e-fluted layers of the corrugated make it stronger to protect the products from outer hindrances. These papers are cost-effective as well as they can recycle again and again to different designs of your choices.

Your priority must be to avail yourself of the sustainable packaging for your favorite customized snack box under your budget range. These are the most effective and less costly materials where you can design anything anytime. While selecting the packaging, make sure that you are going on the right way to stand your brand responsible.

Avail the option of add/on features to bring the most attractive look to the boxes
While customizing the customized snack box, keep in mind that versatile features are available that make the boxes more elegant. The elegancy in the boxes preserves the freshness of the food and the quality of the product as well. To give the boxes a more prominent look, go for silver/gold foiling that gives a marvelous appearance to the packaging. Your clients will appreciate your brand recommend others to buy from due to the appealing packaging.

Furthermore, the use of embossing/debossing in creating the most stunning looks of the custom Chinese takeout boxes is also in demand. Because it makes the texture of the packaging more prominent for the buyers and brings the elegancy. So, make sure that packaging is completely trustworthy for the safety of your favorite food items. Hence the use of window die-cut feature on the boxes gives it a unique look as it makes the inside snacks visible.

Hence, the use of PVC sheet and Spot UV make the customized snack box attractive as it preserves the outer surface of the box to not get damaged. Thus, you have to strategize your mind to avail the maximum options to make the boxes more elegant.

Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.

It used to be challenging to decide whether to follow an Internet marketing strategy for your business, or to go with the traditional marketing plan. But now with the Internet age taking over our lives, it has become particularly crucial to adopt Internet marketing into your business strategies.

Internet marketing, as well as Traditional marketing, both have their pros and cons, however a combination of both would be the best option for any kind of business.

Traditional Marketing

Traditional marketing relies on direct selling, such as media (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also includes the use of a large amount of printed material, like brochures or catalogues for promoting the products or services.

Traditional marketing – Pros:

To reach certain type of target audience, you may need to depend on traditional marketing only. An example will be reaching out to retiring CEOs, as a majority of them are not accustomed to the ways of various platforms offered by the Internet.
An important aspect of traditional marketing is selling through personal contacts. For certain products, direct selling through personal contact proves to be the most successful way of marketing.
Many continue to prefer being approached personally and given some printed material that they can read at their convenience.
Limitations of Traditional marketing

Costly: Advertising on radio and TV is very expensive and often beyond the reach of small businesses. Even printing product brochures, flyers and business cards is quite expensive.
Results can’t be tracked easily: In case of traditional marketing, quantitative analysis is very difficult. You may need to try a few things before discovering the most viable option.
Almost always requires external help: You need to seek help from other professionals for advertising on radio/TV or designing and printing the catalogues and mailer.
Forced: Usually, traditional marketing is forced upon users, who generally don’t like it.
Internet Marketing

This style of marketing relies on utilizing the Internet. This holds true for virtual companies, which depend solely on the Internet for promoting their business, and also for companies which exist physically and want to exploit the web for advertising their goods or services.

Internet marketing includes the planning and designing of a business website, and creating an online presence for the company website and brand with the help of search engine optimization. It also makes use of social media, email marketing and advertising through the net.

Internet Marketing – Pros:

Result can be tracked and analyzed.
Decision taking can be based on tracked and analyzed results.
Social media has now become an integral part of Internet marketing, and it is a very sophisticated and effective evolved form of word of mouth marketing Social media allows businesses to straightway access various groups and individuals in order to laser target their reach. Moreover, social media enables business to develop relationship with their clients without involving any third-party.
It is highly cost-effective.
Small as well as large business can benefit from Internet Marketing.
Limitations of Internet Marketing

Creating and keeping your content updated, which is an essential feature of this kind of marketing, demands a lot of your time.
You may not see results for the 1st couple of weeks or even months.
Direct Selling will hardly work in Internet marketing.
If you are a small business just getting started, then Internet marketing is the best way for you to move forward. With all the information available online, it won’t be so difficult to start marketing your website on your own. For those who want a professional’s help, can always research online and hire a professional SEO expert. Hope this article was of help.