An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.

Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Article Marketing Work?

Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Article Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

5 Tips For Making Money Online In Affiliate Marketing

If you’ve read about the various benefits of affiliate marketing, it’s easy to imagine becoming filthy rich overnight. While it is a great way to bring in some extra revenue, it’s also a fiercely competitive method. To make money online in affiliate marketing, there are five things that you should keep in mind.

Don’t Get Overly Ambitious

One of the biggest mistakes you can make when getting started is signing up for too many affiliate programs at once and trying to market them all. If you start out this way, you can be very easily overwhelmed and your ability to promote any of the products well will suffer. At first, just choose a few quality products by understanding the needs of the market and finding what fits in with your site’s niche.

Take Advantage of Various Sources of Traffic

It’s very common for affiliate marketers to display ads solely on their websites. Although there isn’t anything wrong with this in and of itself, you should be aware that there are all kinds of alternate sources of traffic that you can take advantage of to promote your products. After all, the more traffic you direct to the sales page, the more likely you will be to make sales.

For example, you can use Google AdWords to direct traffic to your products’ sales page. All you have to do is create an ad with your sales page URL as the link. It’s important to remember that this method will require you to keep a constant eye on your conversion rate in order to make sure that you’re bringing in more money than you’re spending on the campaign.

Test, Track and Measure

Many online marketing experts recommend that you use multiple avenues of product promotion in order to determine what works and what falls flat. Split testing and measuring how well each campaign performs allows you to decide on the more appropriate course of action. Just tweaking a few things can have a dramatic impact on how much you make. Be sure to experiment with the placement of ads on your site since they’ll be more noticeable in some areas. In most cases, your affiliate programs will provide you with statistical data, but there’s no reason why you shouldn’t take advantage of your own software for tracking conversions.

Research Product Demand

No matter how hard you try, if the product that you’re promoting isn’t in demand, you’re not likely to get many sales. It’s recommended that you take the time to do some basic research to see if a particular product is something that your audience would be interested in. If you receive a considerable amount of traffic, you may want to try conducting a poll or survey to find out directly from you customer base.

Find a Good Merchant

Every time you promote something through affiliate marketing, you’re also vouching for the business or the person who sells the product so don’t take your selections lightly. If your audience purchases a product that you’ve recommended to them and they’re not happy with it, it can seriously hurt your reputation. They’re probably not going to take any more of your advice and may even recommend that others stay away from your site as well. If you go with products that are sold by reputable companies with a record of quality, you’ll benefit from improved customer satisfaction.

Earning money online as an affiliate is very competitive and can be costly if you don’t have the right affiliate marketing tools. These tools must be able to brand you as authentic and knowledgeable in the affiliate marketing industry. Although, it takes tons of time to become successful and earn money online as an affiliate, This time can be minimized for you with the right affiliate marketing system. Visit [http://networkmarketingsmarts.com] and find out for FREE how you can be in profit with 60 days.

Include Joint Ventures in Your Small Business Target Marketing For Dramatic Profit Increases

What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner.The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust.Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying “plug me in and tell me what to do.” Whether you are looking for a place to buy a hot dog, to buy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice.Don’t confuse the JV with referrals. Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business.JV’s can be as simple as selecting a retail partner and issuing a joint coupon to one another’s client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products.Now that you’ve decided to add the JV to your small business marketing tools, where do you start? The first thing you must do is to create a demographic profile of your target client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, “Fish where the fish are,” so I have partnered with other small business consultants, primarily CPA’s and small business attorneys, who have endorsed my services to their clients.If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This is the trust you want to leverage with your potential JV partners.Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, “Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I’d like to talk with you about it. Do you have a minute so I can explain the concept?Great, if makes sense for us to talk in more depth, we can arrange a time to get together.” The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes.When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across.The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours.Always conduct due diligence. Talk to a couple of their clients and understand their product and commitment to quality service. If you feel uncomfortable at the beginning, bow out of the relationship gracefully. There’s no sense in adding aggravation to your life!The other objection is the confidentiality of av client list, but that is easily overcome by offering to mail your endorsement of your partner to your list and they mail their endorsement of you to their list. What if you don’t have a list? Pay for a mailing to your partner’s list and pay them a commission or finder’s fee for leads you convert to customers. There are some professions that are prevented from paying or receiving finder’s fees so if this applies to you, you need to investigate alternatives.What is the simplest JV strategy? Each partner mails an endorsement of the other’s business to their list with a description of the benefits of doing business with them and why they are recommending one another. It’s that simple. The key to success of the JV as your small business target marketing strategy is that you and your partners must be proactive in promoting one another and in managing the relationship. As the person who originated the partnership, take control and action to make it happen. If you have a partner who isn’t committed, drop them and find another.When you are actively using the JV as a small business marketing tool, you will be amazed at the results you can achieve in a relatively short period of time. Of course, as with any other business strategy, there are experts like myself who can be delivering profits while you are attempting to find your first partner. The key is to make the decision to make it happen, to leverage your contacts and your list and get started!