Direct Mail – Why Business Owners Don’t Use It

Want to know why most business owners don’t do direct mail even though it’s probably one of the most effective marketing methods?

Well, there’s two reasons:

1. It’s more difficult than e-mail

You’ve got to format the letter, get it right, hire a list, send it off to a printer and a mailing house, etc.

Much easier to click send and fire off an email.

BUT… and it’s a very big BUT I myself am guilty of – direct mail will generally get you a far better response than email.

And while it may not be convenient, it’s most certainly effective.

2. There’s no sales reps selling you direct mail

When was the last time somebody knocked on your door and asked you to buy some direct mail?

But I’m sure you’ve received a phone call from your local newspaper… phone directory… or a local charity wanting you to buy advertising, right?

Truth is, most of us are lazy when it comes to our marketing.

So we wait for someone to knock on our door… being reactive rather than proactive.

Well, it’s time to change all that.

… because pro-active marketers are the one’s who make the dollars.

Not the ones who wait for someone to say “advertise here” have I got a deal for you.

Because the bottom line is even with a little knowledge you will be able to get far better results than the person who is selling you the advertising, except in the very, very, very rare case that the ad rep is educated.

So take control of your marketing today.

Be proactive – Not reactive.

Marketing Courses – Why You Need to Invest in Yourself

Marketing Courses For Business to Business Marketers

There are many ways to learn about marketing. You can go to college, you can study online, or you can buy marketing courses from experienced copywriters.

No matter which way you do it just know you have to do it or your business will fail. There is nothing more important than marketing to the survival of your enterprise. You need to get and keep customers and marketing is what will ensure success.

There is a right way and a wrong way to do marketing, which is why you need to get yourself some affordable marketing courses. Whether you look for Dan Kennedy courses at eBay or search online, do yourself a favor and invest in your future and the future of your business.

Lets say you have a $1,000 in your marketing budget.

Some wrong things you could do:
Print up 1,000 shiny brochures and hand them out in a week and hope that will bring in enough business.

Get a new flashy website built thinking that will be all you need.

Run a full page ad in your local newspaper knowing that 200,000 people will see your ad and you only need 12 to buy and you’ll get your money back and be on your way to profit.

Some right things you could do:

Take $100 and invest in a marketing course like those sold at this website.

Do up 500 business cards for $100 and put your information on the front and a great FREE offer on the back – give them something for free if they call you. Hand them out at those free networking events, go door to door to potential customers. Maybe they will hold onto your business card now.

Get a website built at Elance for $150. Get yourself 6 pages of content and a custom header. Buy a domain and host it for a year at GoDaddy for another $25. Now backlink and write some articles to promote it. Submit articles to Ezine Articles to get some authority built up about you and your website. This part costs you nothing but time.

Run a small classified ad in the local paper – $50 for a week. Test to see if anyone is looking for your services. This is one of the main things that marketing courses will teach you. Always test small to make sure it works before you roll out anything big.

Get a business phone line for your business as this will get you a FREE listing on the local telephone company search directory. They have upgrade options but free is all you need. Cost is $100 plus you are free in the local phone directory as well.

Next start cold calling. Oh, what you are scared to do that? Well if you really can’t do it then you can always hire an offshore caller from India or the Philippines at a cost of under $400 for a 2 week test which should be enough for you to determine if your market is okay with receiving your company information this way.

Of your $1,000 you still have a $200 left and with that you can save it for later because along with marketing you need to also manage your cash flow as it takes money to get your new enterprise off the ground.

Direct Mail is a Proven Sales Builder

Direct mail is one of the strongest sales builders proven over time. It invades the mailbox of an individual or company and depending on the content, design and strength of marketing appeal, it will yield increased sales!
           
This is the first installment in a series of articles on how companies can effectively use direct mail as a form of building sales, product awareness, company image, walk-in or call-in traffic and a host of other benefits. Many corporations use publication advertising, internet marketing, signs, yellow page ads, radio and TV spots and other forms of media to attract and retain customers and prospects. Many media have found themselves in a tough place with the advent of the internet.
           
But few media have produced as consistent results as direct mail.
           
In this installment of the series, the focus is to introduce you to the spectrum of what other companies have used direct mail to provide. This will get you thinking of some applications for your own organization.
          
Newsletters are a key way that people communicate through the mail with their clients and prospects. This information-oriented method is useful not merely to inform, but to motivate the reader, in a “soft sale” sense, to get connected to your company. The most effective newsletters have very little outright in-your-face sales promotions. They contain compelling articles that make a person feel like they didn’t waste their time. The reader gained something of value with their time investment.
           
Postcards and self-mailer brochures are popular and strategic methods of expanding your sales and marketing. Special offers, image builders and monthly customer connection pieces are all great ways to build awareness of your product and services. Design, well-written copy and effective presentation make the difference in direct mail.
           
Postage plays perhaps the largest roll in the cost of getting the mailer out. Using a company that knows how to lower your rates through thorough preparation of the mailing list is important in saving you money. Designing an “oversized” postcard can give you market appeal, as well as an “oversized” postal bill. If you do the oversize route, be confident that the oversized postage produces an oversize return on your investment.
           
In future articles, I will focus on developing effective direct mail campaigns, launching a newsletter, making a strong sales brochure mailer, developing a powerful sales letter, and several other winning ways to get a great return on your investment of dollars and time…through the mail.