Direct Mail – Why Business Owners Don’t Use It

Want to know why most business owners don’t do direct mail even though it’s probably one of the most effective marketing methods?

Well, there’s two reasons:

1. It’s more difficult than e-mail

You’ve got to format the letter, get it right, hire a list, send it off to a printer and a mailing house, etc.

Much easier to click send and fire off an email.

BUT… and it’s a very big BUT I myself am guilty of – direct mail will generally get you a far better response than email.

And while it may not be convenient, it’s most certainly effective.

2. There’s no sales reps selling you direct mail

When was the last time somebody knocked on your door and asked you to buy some direct mail?

But I’m sure you’ve received a phone call from your local newspaper… phone directory… or a local charity wanting you to buy advertising, right?

Truth is, most of us are lazy when it comes to our marketing.

So we wait for someone to knock on our door… being reactive rather than proactive.

Well, it’s time to change all that.

… because pro-active marketers are the one’s who make the dollars.

Not the ones who wait for someone to say “advertise here” have I got a deal for you.

Because the bottom line is even with a little knowledge you will be able to get far better results than the person who is selling you the advertising, except in the very, very, very rare case that the ad rep is educated.

So take control of your marketing today.

Be proactive – Not reactive.

Direct Mail is a Proven Sales Builder

Direct mail is one of the strongest sales builders proven over time. It invades the mailbox of an individual or company and depending on the content, design and strength of marketing appeal, it will yield increased sales!
           
This is the first installment in a series of articles on how companies can effectively use direct mail as a form of building sales, product awareness, company image, walk-in or call-in traffic and a host of other benefits. Many corporations use publication advertising, internet marketing, signs, yellow page ads, radio and TV spots and other forms of media to attract and retain customers and prospects. Many media have found themselves in a tough place with the advent of the internet.
           
But few media have produced as consistent results as direct mail.
           
In this installment of the series, the focus is to introduce you to the spectrum of what other companies have used direct mail to provide. This will get you thinking of some applications for your own organization.
          
Newsletters are a key way that people communicate through the mail with their clients and prospects. This information-oriented method is useful not merely to inform, but to motivate the reader, in a “soft sale” sense, to get connected to your company. The most effective newsletters have very little outright in-your-face sales promotions. They contain compelling articles that make a person feel like they didn’t waste their time. The reader gained something of value with their time investment.
           
Postcards and self-mailer brochures are popular and strategic methods of expanding your sales and marketing. Special offers, image builders and monthly customer connection pieces are all great ways to build awareness of your product and services. Design, well-written copy and effective presentation make the difference in direct mail.
           
Postage plays perhaps the largest roll in the cost of getting the mailer out. Using a company that knows how to lower your rates through thorough preparation of the mailing list is important in saving you money. Designing an “oversized” postcard can give you market appeal, as well as an “oversized” postal bill. If you do the oversize route, be confident that the oversized postage produces an oversize return on your investment.
           
In future articles, I will focus on developing effective direct mail campaigns, launching a newsletter, making a strong sales brochure mailer, developing a powerful sales letter, and several other winning ways to get a great return on your investment of dollars and time…through the mail.

Getting The Publication Printed out As a Shattered Self-Publisher

If perhaps you’re a new and fairly shattered self-publisher who’s trying to raise some money to get your book printed out, you may need to get a little inventive. If the banking institution isn’t biting, low on funds, and your cards are maxed out, why not try to promote some marketing and advertising space at the back of your pre-published publications as a way to get your publication published?

Think about it-you’re likely to be printing many 100s of books and pushing them to a highly aimed group of shoppers. For instance, if you have a book published about commencing your own small enterprise, you realize that you can find a whole crop of marketers out there planning to get to completely new small business owners.

How this concept, to Get your Publication Printed out Could Work

This idea for getting your book published works best for a non-fiction or self-help book which offers worthwhile facts. For example, in case your book is about relationships, tap regional matchmakers and also the many dating services (both off and on the internet) that are generally seeking to get off the ground. A real estate agent could also shell out to market in the back of your published publication giving advice on getting a new house.

Acutrack provides powerful book printing and fulfillment services. that helps businesses deliver their books directly to consumers (B2C) or to retail and other marketplaces like Amazon (B2B) etc. Custom Book Printing.

As you can imagine, this plan to raise capital to have your publication printed will work best in the event that the advertiser has an internet site plus ships goods or gives service to individuals all over the country. Although if perhaps you actually plan to push your publication heavily in your own community or city, a local conventional business may benefit from this kind of advertising and marketing.

Consult Your Friends

Have you thought about other authors? Numerous self-published along with even traditionally published writers have a marketing budget (don’t you?). Request your author pals if they’d want to promote their publications in the back of your printed book.

Acutrack is a technology-driven eCommerce fulfillment company with a specialization in publishing any product needed for your business. Acutrack offers a solution that no other publisher does, i.e, the ability to help customers by connecting with their eCommerce and ship books, DVDs or USB thumb drive directly to their end-users! So, if you have an established customer base and wish to have full control over your sales and simply need a book fulfillment partner, we are the perfect fit for you. We integrate seamlessly with ClickFunnels, shopify and over 100+ online marketplaces. We Print. We Ship. Custom Hardcover Book Printing.

Plus have you considered your other pals? Surely you have a family member or friend who may be seeking to get a fresh business idea off the ground or works for a company that places local advertisements. As an alternative to inquiring him for a cash investment to help get your book printed, sell him advertisement space in your published book instead.

Become reasonable with your promotion charges, especially if this is actually the first time you’re seeking this technique of collecting funds to get your publication published. About $100 per half page advertising appears to be sensible. Once you start to notice a beneficial result from these book ads, then you can definitely raise your charges and also make it a far more outstanding situation for probable marketers.

Furthermore, provide to include the ads on your book site as well. Even though your published book doesn’t sell off perfectly off the bat, this will likely at least ensure that the advertiser gets some online publicity through your book project.

Cross Marketing Opportunities After You Get The Book Printed out

At this point before you start to express, “I don’t know if that will work,” evaluate the cross-promotion possibility as well. If perhaps a marketer knows you’re pushing his business name and also maybe even his picture at the back of a published publication, he’s going to be even more fired up about getting his own friends, family, and acquaintances to buy it-maybe even in large quantities. Always off two free copies of the book for the marketer to keep.

A final thing before you get the book printed-make plans with the marketer to offer you a price cut to the consumer if perhaps he mentions that he found your ad in the back of your book. If the advertiser’s products or services are on a site, arrange to have the marketer set up a special website landing page or discount code to ensure he can tell where the website traffic has come from. In this manner, the marketer will discover the value of promoting your book and possibly spend for even more commercials in future book printings or releases. Always think ahead.

Can’t Hurt to Give This a Shot!

Therefore if you’re struggling with how to obtain the funds you need to have your publication printed out, take into account taking a galley of your pre-published book and also the cover around to your nearby businesses to try to offer advertisement space. If you’ve received favourable reviews already, bring that together with you as well.

Good luck to you with your self-published guide. When you finally do get your publication printed, after that occurs the really hard part — trying to sell all of them!